Here is a table for the different types of demographics. Our main target is category E, which contains people such as students, casual workers or unemployed people. This is mostly the target audience for most films as these are the people that have a lot of time on their hands and can watch films regularly.As our film is largely based around mental illnesses, our target audience could possibly even be from category A. These people in higher status job roles, especially doctors or therapists have had first hand experience with mentally ill patients and they may find more interest out of our film.
Our thriller targets many different psychographics. Our main ones include Aspirers, Strugglers and Reformers. As shown in the table, Aspirers are mostly younger people, who stereotypically have interests that lie within clothing, appearance, fashion, persona etc. Our film contains a teenager male lead role, who also has similar interests. This could make the audience relate to him.
A struggler is what our character is portrayed to be. He has few friends, buys alcohol, drugs, and is alienated and disorganised. The drugs and alcohol link to seeking escape. The truth is there are many people like this in our society and they may relate to our character. Having a character so diverse, and being the only main character leads to us appealing to a very wide audience..
Our last psychographic are Reformers. They usually are focused on themselves - This includes personal growth, independence and freedom of restrictions. Our character falls into some of these sub-categories, especially freedom of restrictions. This many make our character relatable and draw in a wider audience.
Those 3 psychographics are the main ones however aspects of every single one could fall into the target audience for our film. For example, Succeeders could fall in because they are typically in higher roles of management. If they have any involvement in psychology or metal health, then the film may interest them.
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